Bent Tree Open Recap: What Players Told Us About Hydration

What We Learned at the Bent Tree Open: Players Told Us What They Want From Hydration

We set up the AceFit Courtside Station at the Bent Tree Open with a simple goal: make wellness feel like a natural, inviting part of a tennis day.

With roughly 150 players and attendees on site, around 100 people stopped by. Most of them had the same first question: what is AceFit?

Curiosity Came First

Several people told us the station caught their attention right away. Some said they couldn't take their eyes off it. That mattered to us, because it's a big part of what we're building. Wellness shouldn't sit in the background of tennis. It should be visible, inviting, and something players think about before, during, and after they play.

People stopped for different reasons. Some wanted to know what we were doing. Others wanted to know what made AceFit Hydrate different. Almost everyone wanted to taste it.

What Players Told Us About Their Hydration

The best part of a courtside station is the conversations. We asked players what they currently use to hydrate, and what came up most were the well-known electrolyte brands you'd expect.

What was more useful was what players said about them. A few told us that some electrolytes feel like too much, sit heavy, or are simply hard to drink. If a hydration product is hard to drink, it's hard to use consistently, and consistency is most of what hydration is about.

What They Said About AceFit Hydrate

When players tried AceFit Hydrate, the feedback was consistent: it tasted light and refreshing. Several people said they liked that it didn't have the heavy or overly "chemical" taste they associate with some electrolyte drinks.

That's the feedback we're holding onto. Hydration only works if you actually want to drink it, on the court and around it.

Some people bought AceFit Hydrate directly from the booth. Others asked where they could find us afterward. AceFit Hydrate is available online, and we recently entered our first tennis retail shop in Fort Worth through Courtside Couture. We also had early conversations with members of the Bent Tree facility team about what a future in their shop could look like. We're excited about that, and about being available where players already play and shop.

The Biggest Takeaway

People are curious. They stop, ask questions, taste, and compare AceFit Hydrate to what they already use. Events like this help us learn what players really want, and they let us share the bigger idea behind AceFit: that taking care of yourself is part of the game.

What's Next

We'll keep building AceFit Courtside Stations and bringing hydration, recovery, and wellness to players where they already play. If you saw us at Bent Tree, thank you for stopping by. If you didn't, we hope to see you at the next one.

New to AceFit Hydrate? Read why women tennis players choose it, or find out whether every tennis player needs an electrolyte drink. You can also read what we learned at our first Courtside Station.

Hydrate. Recover. Play strong. Wellness is part of the game.